created in collaboration with an insanely talented team
JOBETH FINK • KEITH ADAMS • CHRIS HARKINS • jACOB CAMPBELL • MADISYN HOLMES • DAVID BACA
HUNTER MORENO • OLAV STUBBERUD • MARK RUBER & CRUNCH LABS • 160 OVer 90 • AND MORE
the art of the drop
A billion bottles called for a gallery-worthy build. We designed an elevated event space inspired by designer pop-ups—complete with custom gold sculptures, themed pedestals, and museum-style layout planning. From early sketches to 3D CG builds and final vendor specs, every detail was crafted to showcase PRIME at its most iconic.
the drip
To match the moment, we dropped custom merch made for gold-tier bragging rights. From basketball and baseball jerseys to tees, sweatshirts, and hats, each piece was designed for impact - and instantly became collector’s items. With limited availability and high demand, pieces started popping up on resale sites for hundreds (we spotted a sweatshirt listed at $350). This wasn’t just event merch. It was PRIME history, and fans treated it like gold.
