PRME Sournova
PRIME SourNova was built to break brains and taste buds. This launch introduced a brand-new sour flavor through the Sour Challenge: a influencer-gifted gamified experience that cranked the sour up with each round. I concepted the bottle design to feel like a total flavor malfunction: think computer virus that pixelates, glitches, and distorts everything it touches. Layers, squish, duplicate logos, warped faces, and neon chaos all collided in a visual language of ‘cannot compute.’ SourNova wasn’t just a drop. It was a flavor glitch in the matrix.
PRIME Future Freeze
The Future Freeze bottle was built to feel like a luxury hydration drop from the future. With robotic paneling, sci-fi typography, a cryo-cool gradient, and holographic accents, the design nods to a sleek convenience lounge where beverages feel engineered, not just bottled. High gloss. High tech. Ice cold.
PRIME Nightmare
PRIME Nightmare was crafted exclusively for KSI, inspired by his boxing persona - The Nightmare. The design pulls directly from some of his iconic fight night looks. From the blacked-out base to the electric purple lightning strikes and pixelated halftone portrait, every detail on the bottle channels chaos & intensity.
PRIME Glowberry
PRIME Glowberry is our signature spooky season LTO - a glowing, otherworldly flavor twist that returns each fall with a fresh & freaky new design. Soon to be haunting shelves near you.
