To keep Alani fresh and culturally resonant, we’ve strategically partnered with a range of celebrity influencers to amplify new flavor launches and tap into highly engaged fanbases, all while ensuring every drop feels unmistakably Alani. These aren’t just product launches - they’re brand moments built for lasting impact.

Our Blue Slush campaign tapped into a bold, retro flavor world dubbed The Slush Spot: a high-glam, all-hours slush stand where the ice queen herself, Whit, served up scoops. From shoot concepting and custom propping to packaging extensions and punchy messaging, I helped bring this world to life across every touchpoint. The vibe? Loud, cheeky, and cold as ice.

Fan-fave Watermelon Wave got a full-color glow-up and a tangier edge, all setting the stage for the perfect Megan Moroney pairing. A little sweet, a little twangy, and ready for its flavor encore.

sippin’ pretty

I helped lead campaign concepting & messaging across this launch, ensuring the world felt perfectly tuned to Megan’s vibe. Set against bold blue skies and mud-splashed pink pickup trucks, this sun-soaked world balanced country-fair charm with rhinestone glam & stage energy.

Through supporting packaging and thematic POS, Watermelon Wave showed up unmistakably on shelves & beyond.

Seasonal drops to retail moments to thematic VPs, you name it - I’m involved in any and all Alani campaigns. From dreamy studio vignettes to full-scale set builds and CG dreamscapes, every texture and detail is thoughtfully crafted to reflect the flavor’s vibe and amplify its story. More than just designing how a product looks—it’s about defining, scaling, and maintaining Alani’s persona (and the flavorful worlds she inhabits) across every touchpoint.